Winning back unhappy customers

Close the loop, one case at a time

Write to the unhappy customer straight from InputKit, by email or SMS, even when they answered anonymously. The exchange stays in a thread the whole team can see, then a short survey confirms the situation is genuinely resolved.

Manager reviewing a customer case to follow up with an unhappy client
  • 5% close the loop

  • 80% pick who replies

  • Thread visible to the team

The open loop

Collecting became easy. Replying, much less so.

The comment arrived, it was read, and then it sat there. Between the moment a customer voices their disappointment and the moment someone actually answers, most companies have no mechanism at all.

5%

of companies tell customers what they changed, while 95% collect feedback

Gartner

80%

are likely to choose a business that replies to all of its reviews

BrightLocal 2026

50%

are put off by generic or copy-pasted replies

BrightLocal 2026

Between the comment you received and the customer you called back, you need a thread, an owner, and proof that the situation is settled.

Silent demonstration. A 3 out of 10 comment sits without follow-up, then InputKit opens a thread, assigns an owner, and closes the loop after the callback.

The case opened, then closed inside InputKit

From the comment received to the customer won back, without leaving the tool

What a case tracked end to end changes:

  • Write to the customer by email or SMS from their response. Templates cover the recurring situations, with fields that fill in on their own, and AI drafts a first version from what the customer wrote. You edit, you send.

    A front-desk employee working on his laptop in a hotel lobby

    Reply in the thread, even to an anonymous customer

    ?

    Anonymous customer

    First draft generated

    Edit and send

Robert Dubé
Since we got InputKit, we identify 2-3x more unhappy customers. InputKit lets us act fast and create a WOW effect. When the customer gets a call within half an hour, they fall out of their chair.

Robert Dubé

General Manager at Les Spécialistes de l'électroménager

Ready to turn unhappy customers into advocates?

In 15 minutes we'll walk you through the whole path: the reply written in the thread, the case assigned and annotated, then the follow-up that confirms the customer really came back.

Satisfaction after the save+31%
G4.9· 312 cases closed
G
Follow-up complete
RESOLVED
I left genuinely disappointed. They wrote to me, we talked it through, and honestly I'm going back.

FAQ