Automatic at-risk customer detection

Know who is about to leave, while they are still here

Every response is scored against your own satisfaction thresholds. The moment a customer falls below the line, the alert lands on your dashboard, the right person gets an email, and the clock on handling time starts running.

Team reviewing customer feedback to catch warning signs
  • 5–25× acquisition cost

  • +5% retention lift

  • 8% customers agree

The cost of the blind spot

The customer who leaves doesn't warn you

They answer politely, never call back, and their dissatisfaction shows up nowhere. You find out at the renewal that never comes.

5 to 25×

more expensive to acquire a new customer than to keep an existing one

Harvard Business Review

+25% to 95%

in profit tied to raising customer retention by just 5%

Harvard Business Review

80% vs 8%

of companies believe they deliver a superior experience. Only 8% of their customers agree

Bain & Company

The at-risk customer never writes to you. They answer the survey, then they disappear. Your only window to act sits between the two.

Forty-two responses come in over the week, spread across several surveys. A 3 out of 10 for an unresolved issue sits in the same list as all the others. The filter isolates it, flags it as an at-risk customer, assigns it to an owner, then measures a first contact at 2 hours 14.

The signal that drowns in the volume, then isolates itself

From the response to the closed case, with nobody watching the queue

What automatic detection changes:

  • You mark scale questions and the NPS question as satisfaction determinants. An NPS of 7 or more, or a scale score of 6 out of 10 or more, marks the customer as satisfied. Below that they tip into the at-risk group, regardless of survey wording or language.

    A manager reviewing her customer experience dashboard at her workstation

    Your thresholds classify every response

    Key questions

    NPS ≥ 7
    Scale ≥ 6/10

    Thresholds applied

    Satisfied
    At risk
InputKit allows us to see what's happening in the office, detect dissatisfied clients, and act quickly through notifications. Before, it was harder to know what our clients really thought. Now, they talk more.

Pierre Papillon

CPA auditor, Papillon & Associés

Montreal, Quebec

Ready to spot at-risk customers while there is still time?

In 15 minutes we'll walk you through the whole path: your satisfaction thresholds, the alert that reaches the right owner, and the board that tracks every case to closure.

Customers retained+24%
G4.9· 486 cases tracked
G
Case closed
WON BACK
They called me before I even had to complain. That's a first for me.

FAQ