11 Customer Review Platforms to Discover and Master!

Customer reviews have invaluable worth for businesses. Indeed, they offer organizations the opportunity to build a good brand image, a strong online reputation, and benefit from excellent visibility on search engines. It goes without saying that online reviews are essential for customer acquisition and employer branding!

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In 2022, according to Findstack, 95% of internet users trust online reviews as much as personal recommendations. With this in mind, you need to ensure proper monitoring of your online reputation. However, where should you start? Which online review platforms should you be on to ensure being chosen by potential customers? To enlighten you on this subject, here are eleven customer review platforms to discover and master.

The Importance of Online Reviews for Your Business

Online reputation is a true pillar for your company's growth. To learn more about your business, your prospects turn to the web to find information about your services and products. For example, an organization with a high volume of positive customer reviews will attract the attention of many potential customers. Why is it important to have a good reputation on customer review platforms? To enlighten you, here are eight benefits of a high number of positive feedback on online review platforms:

• Confident potential customers;
• More customers in-store;
• Better credibility;
• Optimized local SEO;
• Better overall SEO;
• Increased revenue linked to the elements mentioned above;
• And much more!

In addition to offering you these benefits, online reviews also present a golden opportunity to interact with your customers. For example, by responding to customer reviews, you can learn more about the strengths and weaknesses of your customer experience. This valuable feedback will allow you to continuously improve your services according to the concrete needs of your clientele. Keep this advice in mind when monitoring your customer review platforms!

11 Customer Review Platforms to Discover and Master Now

To ensure your company's good reputation, you must first undertake the management of your online reviews. However, this task can prove complex in the vast universe of the web. What are the best review sites for your consumers? To enlighten you on this subject, here are eleven customer review platforms to discover and master.

Google Business Profile

Google Business Profile, also known as Google My Business, is one of the most well-known customer review platforms on the web. Based on Google, the most used search engine in the world, it allows businesses to obtain excellent online visibility. This visibility, in return, translates into more traffic, a notable asset for ensuring the success of local businesses. It goes without saying that Google Business Profile is a must when it comes to the best review sites for your consumers!

Through Google Business Profile, you can create a professional account and register all your information. Phone number, address, opening hours, types of products and services offered, website: your contact information will be available in one click for all internet users. This is an excellent way to inform your customers about your organization's service offering while demonstrating credibility through detailed and up-to-date information.

Facebook

Did you know that the famous social network Facebook is also a customer review platform? With its 2.91 million active users per month, it's a platform that must be monitored carefully!

How do reviews work on Facebook? Your business page will be assigned a rating of one to five stars. Therefore, if your organization collects a high volume of positive customer reviews, Facebook can become a powerful lever to attract new prospects.

However, keep in mind that Facebook is primarily a social network, not an online review platform. As a result, options for ensuring customer review moderation are very limited. For example, it's impossible to impose sorting criteria on Facebook customer reviews or delete them. Thus, there's a very high risk of getting a bad brand image simply because your competitors or ill-intentioned people decide to generate negative buzz around your business.

In terms of customer review platforms, Facebook will provide you with considerable visibility while building a community around your services. However, be vigilant: always be sure to respond to customer dissatisfaction to distinguish spam from authentic feedback!

Yelp

Previously, Yelp was primarily a customer review platform specialized in hospitality. Today, it's one of the best review sites for local consumers. Now, the platform offers feedback for restaurant services, home services, hair salons, installation services, dental clinics, and more! It's an excellent review site to get noticed as a local business.

Furthermore, Yelp has rigorous terms of use to ensure the authenticity of reviews written there. The platform is so reliable and popular that 92% of internet users make a purchase after reading the reviews found there. This statistic proves that this review site is an essential asset for your online reputation.

Do you want to take advantage of this customer review platform to build trust with your prospects? Direct your ambassadors to your Yelp page to increase your number of customer reviews. Thanks to their badge system, you can even display your Yelp star rating directly on your company website. This is an asset not to be overlooked!

Capterra

With more than one million reviews and a very active community, Capterra is the largest software review platform in the world. Indeed, it offers more than 810 categories, making it a valuable ally for purchasing software. It's definitely an essential customer review platform for any company specializing in software creation!

This completely free platform offers searches by sector, by type of software, and by type of product. Capterra also features a comparator that can analyze up to four products at once. This functionality, combined with detailed and precise reviews, is an excellent asset to offer consumers an accurate vision of products before making a purchase. Definitely, if you specialize in the virtual domain, this platform is for you!

G2

Are you a Business to Business (B2B) company specializing in software and application sales? If so, the G2 customer review platform is for you!

Gathering more than one million online reviews, this review site is visited by more than five million buyers per month. To ensure the authenticity of its customer reviews, the platform awards certification badges to its users. Thus, an active or certified internet user will receive a badge to attest to the honesty of their online feedback. Useful, isn't it?

This customer review platform has several detailed and precise feedback covering various aspects of the evaluated product. Price, ease of use, interface, installation speed, company support: everything is covered by internet users to ensure buyers get the best possible software. G2 even offers internet users the opportunity to record evaluation videos to show in detail the reason behind the assigned rating.

If you're in the B2B domain and specialize in software sales, G2 is a review site not to be overlooked!

FourSquare

FourSquare is a geolocation social network that can be downloaded on Google Play and the Apple Store. Platform users can identify themselves in real-time at the location they're visiting. Restaurant, hair salon, dental clinic, museum, and more: many possibilities are available to internet users. Furthermore, it's a golden opportunity to increase your local business's visibility!

Since FourSquare is primarily a social network, internet users can enhance their online reviews with photos of the visited establishment. Additionally, users of this customer review platform can share their positive experience with a single click. Such shares constitute an ideal strategy to increase your company's notoriety and visibility. Thus, if you're a local business, don't hesitate to refer your satisfied customers to FourSquare to build a community around your organization!

Trip Advisor, Expedia and Booking.com

Are you specialized in the tourism or hospitality industry? If so, we strongly advise you to invite your customers to leave a review on customer review platforms such as Trip Advisor, Expedia, and Booking.com. These review sites not only allow internet users to leave valuable comments about their stay but also to compare prices of available packages. Additionally, visitors have access to a plethora of activities near the chosen hotel. Five-star restaurants, historical monuments, spas, tourist sites, cruises, and more: invite your prospects and customers to these platforms to help them discover your establishment's activities and packages!

Furthermore, Trip Advisor and Booking.com allow their users to book the hotel that suits them best directly on the platform. This is a significant criterion for establishments wishing to increase their number of sales and online visibility!

Glassdoor and Indeed

Of course, Glassdoor and Indeed are essentials in terms of employee reviews. In the current context of rising salaries, it's important to know how to stand out as an employer of choice. To achieve this, what better way than to invite your satisfied employees to leave you a positive review online? Precise and detailed reviews concerning organizational culture, working conditions, and your company's benefits will certainly attract new talent to your organization!

How Can InputKit Help You Optimize Your Presence on All These Online Review Platforms?

Are you experiencing some difficulty optimizing your presence on your customer review platforms?

If so, know that the turnkey InputKit solution can help you ensure your good reputation on your various online review sites!

Following each satisfaction survey, include a personalized link to direct your customers to your online review platform. Google Business Profile, Yelp, Facebook, Capterra, Trip Advisor: select the site that suits you best according to your area of expertise.

Did you know that our solution exclusively targets your ambassadors? Invite your satisfied customers in an automated way to leave you a positive review online, at the time of their choice. With InputKit, you'll collect on average three to ten times more positive reviews monthly. This is an essential asset to ensure your company's good reputation!

To save you time, InputKit also features an intelligent response generator. Thanks to this functionality, write your own personalized responses to online reviews, then respond in an automated way to customer reviews according to the appropriate satisfaction level. It's important to let internet users know that their well-being is your priority. With InputKit, you'll save time while proactively initiating dialogue with your clientele. You'll even benefit from an online review widget to showcase your best customer feedback on your website. Such a practice will certainly build trust with your prospects. This is an excellent way to ensure a better online reputation!

Schedule my free InputKit demo to ensure my company's good reputation

As experts in online reputation, we know how complex it can be to collect a high volume of positive customer reviews. To achieve this, choose the best customer review platforms for your business, then monitor your good online reputation.

For B2B software companies, aim for Capterra or G2. On the other hand, if your brand specializes in the hospitality industry, Trip Advisor, Expedia, and Booking.com are for you. Finally, if you're a local business, why not invite customers to leave a review on FourSquare, Google Business Profile, Yelp, or Facebook? This will significantly increase your online visibility. In any case, don't forget to invite your satisfied employees to leave you a positive review on a review platform like Indeed or Glassdoor. This strategy will certainly attract new talent to your company!

Now, Do You Need Help Optimizing Your Online Review Management?

Don't hesitate to schedule a personalized and free demonstration of our solution with our team of e-reputation experts. With InputKit, collecting positive online reviews has never been easier!

Schedule a personalized and free demonstration of our solution