9 tips to attract talent to your company

Companies are increasingly struggling to engage and retain the best candidates.

According to Canada Human Resources Center, 75% of Canadian employees are disengaged from their work.

According to the same source, 15% of them are disengaged to the point where they actively harm your organization. This is definitely a challenge impacting employee retention and the quality of your customer experience!

In this context, how do you attract employees to your company in times of labour shortages? Establish a memorable employee experience and implement competitive working conditions. By showing talent that their well-being is your priority, they will be much more inclined to give their best to ensure your company's success! How do you attract and retain talent in your company? In this article, discover nine tips on the subject.

Why is it important to attract talent to your company?

Retaining and engaging your talent has a crucial impact on the quality of services offered by your company. After all, your employees are the heart of your company: they are the ones in contact with clients, creating a memorable experience and realizing your organizational vision. In this sense, it is important to attract talent that can achieve your organizational objectives.

By attracting and retaining talent in your company, you will benefit from several advantages:

• A high-quality customer experience;
• Ensuring the continuous service of your company;
• Remaining competitive against competitors;
• More experienced and productive employees;
• Better customer retention;
• And more!

By investing in your employee experience, you will recruit the best talent. Be proactive: put in place an exceptional and competitive employee experience to attract and retain talent within your company.

What attracts talent?

9 tips to attract talent to your company

Talent acquisition plays a considerable role in the success of your company. It is through motivated, ambitious and proactive employees that you can offer your clients a quality experience.

How do you attract and retain talent to convince them to work for you? Benefit from our nine tips on the subject to become an exceptional employer.

1. Post inviting job offers

How do you attract employees to your company? Post inviting and representative job offers of your organization!

• Write honestly, clearly and in detail the responsibilities and qualifications related to the job;
• Use simple and understandable vocabulary for everyone;
• Disclose your company's values to target candidates who share them;
• Highlight your social benefits and particular perks that distinguish your company (gym membership, provided meals, etc.);
• Be transparent and include the salary in the job offer;
• Summarize why your company is a great place to work!

Then, once written, post your job offers on the recruitment platforms of your choice. LinkedIn, Indeed, SimplyHired, Neuvoo, Jobs.ca: the options are many!

Don't forget that these job offers are your first contact with potential talent. As such, it is important that they are polished, precise and reflect your company's image!

2. Take care of your employer brand

Imagine: you have been looking for a job for a while. You finally come across an interesting offer for which you are qualified. Of course, you want to learn more about the company before applying for the position you found. However, you are surprised by what you find…

The organization's social media accounts seem empty and have very little content. The last publications date back several months. In addition, their website is completely outdated. The loading time, broken links and chaotic structure make any information difficult to access. You continue your research on online review platforms such as Glassdoor and Indeed. However, the company has practically no ratings from its employees. Discouraged, you decide to look for an organization that takes better care of its brand image.

If you are wondering what attracts talent, know that a good employer brand is favourable for attracting new talent. To this end, take care to regularly post on your social media, maintain your website and write clear, precise and detailed job offers. You could even encourage your satisfied employees to leave positive and detailed reviews online to promote your qualities as an employer. This will attract many talents to your company!

3. Satisfy your current employees

To attract talent to your company, you must first have a good reputation as an employer. To achieve this, what better way than to ensure the satisfaction of your current employees?

Regularly send employee satisfaction surveys to your teams to learn more about the issues affecting their motivation at work. Then, analyze the results obtained to continuously improve your employee experience. These informed decisions based on concrete needs will let your teams know how much their well-being at work is your priority!

Gradually, happier employees at work will translate into better performance, but also a better reputation! In addition to being engaged with your organization, these ambassadors will let your prospects know what a great employer you are. Positive word of mouth, detailed online reviews, recommendations to their network: you will benefit from numerous referrals to attract new talent to your company. Definitely, the satisfaction of your current teams is an asset not to be neglected in attracting new employees!

4. Offer an attractive salary along with competitive and differentiating benefits

How do you attract and retain talent in your company? Establish an attractive salary and competitive social benefits to distinguish yourself from your competitors! These working conditions adapted to the assigned position will certainly convince many candidates to apply to your organization.

To put in place competitive and differentiated benefits from other employers, observe trends in employee experience. Regularly survey your teams to learn about their satisfaction with their current benefits. This way, you can stand out from your competitors while offering your talent a unique and exceptional experience!

What attracts talent? To enlighten you on the subject, here are some examples of interesting benefits you could offer:

• A competitive salary adapted to the position;
• A flexible schedule;
• Bonuses based on individual employee performance;
• Numerous paid vacation days;
• An RRSP plan for employees;
• Drug and dental insurance;
• Life insurance and death insurance;
• An Employee Assistance Program (EAP);
• Gym fee reimbursement;
• Payment of your employee's cell phone plan;
• In case of remote work, a computer and internet access paid by the employer;
• And more!

Stand out as an employer: offer your teams competitive working conditions that will ensure their well-being and happiness within your company. Such benefits will soon attract talent to your organization!

5. Have a simple, clear and effective recruitment process in place

A clear, precise and simple recruitment process is necessary to attract talent to your company. After all, no one wants to be left without news for several weeks after a job interview!

To attract the attention of the best candidates, take care of your recruitment processes. Keep your process simple, in a few clear and defined steps. For example, after a phone call to break the ice, you may organize a more formal interview. Following this formal interview, an exam to validate skills may be required. After this exam, during a determined period, the employer makes a choice. If the candidate is selected, a meeting is planned to formalize the hire and present the contract.

Furthermore, a good practice is to display the steps of your recruitment process on your company website. This way, you will avoid unpleasant surprises and your candidates will know what to expect. Finally, once hired, do not neglect your onboarding and integration process. This is a crucial step to retain your new talent.

Remember that a simple, clear and precise recruitment process will attract many talents to your organization. Keep this advice in mind when you wonder how to attract employees to your company!

6. Be flexible as an employer

Did you know that flexibility is one of the most important issues for your employees? According to Fit Small Business, 76% of employees want flexibility to choose their workplace. According to the same source, 93% of employees also want a flexible employer regarding assigned working hours. This statistic proves that well-being at work and flexibility are closely linked!

In this sense, to better attract talent, be flexible with your teams. Offer them a flexible schedule according to their availability, and allow them to take time off during special events, stressful periods or important appointments. Along the same lines, why not offer employees living far from the office the opportunity to work remotely? These small gestures will show your staff that their well-being is a priority for you. Such working conditions will soon attract talent to your company!

7. Focus on positive recognition for your current employees

According to a study by CoCoworker, 76% of employees consider peer recognition as the main factor impacting their well-being at work. It is therefore crucial to regularly show your teams that you recognize their good work in order to ensure their well-being. Such a strategy will increase the performance and motivation of your teams while attracting the attention of potential talent to your company!

Do you want to stand out as an employer? Here are seven tips to help you improve employee recognition at work

• On your social media, highlight your employees by sharing their successes;
• During team meetings, ask your managers to share the successes of each employee;
• Give clear, positive and detailed feedback to show your teams that you are attentive to their good work;
• With a solution like InputKit, share positive reviews from satisfied customers with your teams;
• Organize group activities to acknowledge your recognition;
• Encourage an organizational culture based on respect, trust and recognition among colleagues;
• Implement small gestures in the office to show your employees how proud you are of their good work.

A respectful work environment focused on recognition will certainly give you a good reputation as an employer. This is an excellent way to attract the best talent to your company!

8. Determine your values and strengths and put them forward!

Talent above all wants to join an authentic company with values they can identify with. To this end, take care to establish a corporate culture based on respect, trust and mutual support. This will have a beneficial effect on retaining your current employees while attracting new talent!

Within your company, ensure compliance with your values to maintain a good working atmosphere. Make your organizational culture shine within your company to build a good reputation as an employer. This will show your prospects that you are the best choice for them! On your social media and job sites, highlight your main values as a company. Explain how these values have day-to-day impacts in your company and in decision-making. In interviews, why not give concrete examples of how your company lives its values every day? Your candidates will be charmed to see that you take action according to your key values!

9. Offer a modern work environment

It is well known: a modern work environment is very motivating for employees. After all, your teams go above and beyond at work and probably want to work in an inspiring and calming environment. Along these lines, why not create an environment conducive to creativity to attract talent to your company? This strategy will allow you to ensure the well-being of your current employees while attracting new talent. If your company works in a collaborative space, make sure to select a modern, clean and up-to-date building. Also prefer a quality neighbourhood so your colleagues can get some fresh air and take walks to relieve stress. Moreover, it can be interesting to have an office with many windows to benefit from natural light. Integrate plants to add life to your workspace. You can also create a collaborative space for moments of relaxation. A break room equipped with a coffee machine, free drinks and company-provided snacks will be a motivating factor for your employees. By showcasing your modern work environments, you will be able to attract several talents to your organization!

How can InputKit be highlighted to attract potential candidates?

If you implement the InputKit solution within your company, know that you can highlight its many advantages to attract potential candidates. You could for example focus on the fact that the InputKit turnkey solution automatically shares positive feedback from your satisfied customers with your employees! This feature will allow you to motivate your teams for optimal performance while showing them recognition at work. With this tool, you will certainly improve your reputation as an employer, which will make the best candidates want to apply to your organization!

Moreover, did you know that InputKit will soon allow you to send internal satisfaction surveys? This is another element to highlight on your website or in your job offers. You thus demonstrate that with these questionnaires, you will be able to take action based on the real needs of your teams to continuously improve your employee experience. Onboarding surveys for new employees, exit interviews, evaluation of relationships between colleagues and managers, and more: benefit from our many templates to initiate a conversation with your staff members. Such proactivity and responsiveness as an employer will certainly attract new talent to your company.

Finally, as mentioned, in this labour shortage, it can be particularly difficult to attract talent to your company. First, take care of your employer brand and post appealing job offers. Establish a simple, clear and effective recruitment process to maximize your chances of success.

To attract and retain talent, satisfy your current employees by being flexible, showing recognition and offering competitive working conditions. Establish a modern work environment to show your teams and candidates that their well-being is a priority.

Do you need additional help in retaining your talent at work? If so, we invite you to schedule a free and personalized demo of our solution at a time that suits you. We will be happy to help you optimize your employee experience!