How Le Groupe M Ouellet Multiplied Its Google Reviews by 13 and Transformed Its Customer Experience With InputKit

For several years, Le Groupe M Ouellet inc. has stood out on Montreal's South Shore as a leading commercial and residential electrical contractor. Their mission is clear: deliver the optimal solution for every client's needs while ensuring fast, reliable and courteous service.

But in 2020, despite outstanding work on the ground, one issue remained: their online reputation did not reflect the true quality of their service. With only 9 Google reviews and a 4.4-star rating, the company had limited visibility, a major challenge in an industry where customers compare Google reviews before hiring an electrician.

By adopting InputKit, the company not only improved its collection of Google reviews but also structured its customer satisfaction process, becoming more efficient, more responsive, and more transparent. The results speak for themselves:

9 ➝ 119 Google reviews
Google rating: 4.4 ➝ 4.8 stars
ROI: 43×
13× more Google reviews overall
Continuous monitoring of customer service and electrician performance

Today, Le Groupe M Ouellet inc. enjoys a strong online reputation that finally reflects the professionalism of its work.

Groupe M Ouellet Inc.

Electrician Contractor: Industry
1: Location
South Shore of Montreal: Region
2020: Implementation year

13x

More Google reviews

43x

Project ROI with InputKit

25,837

Total Google impressions

2,405

Google interactions

Challenges Before InputKit

Before InputKit

4.4

After 5 years

119

4.8

Before InputKit, the company faced challenges typical of the electrical services industry: excellent work performed on-site, but an online presence that didn't communicate that quality. Most satisfied customers weren't leaving reviews, while a few isolated negative ones shaped an inaccurate perception of the business.

Le Groupe M Ouellet lacked a structured system to

Consistently request feedback from satisfied clients
Quickly identify problematic situations
Measure both electrician and customer service performance

Management also wanted objective data to assess electrician performance: punctuality, courtesy, installation quality, cleanliness, clear communication, and more. Without reliable data, improvement depended largely on intuition or sporadic client calls.

In a context where Google reviews directly influence consumer decisions, Zippia (2023) reports that 93% of consumers say online reviews influence their purchasing decisions.

For Le Groupe M Ouellet, increasing review volume and structuring satisfaction management had become essential.

How InputKit Transformed Their Satisfaction Management

Integrating InputKit allowed Le Groupe M Ouellet to adopt a structured, professional, and proactive approach to customer satisfaction. After every service call, clients receive a short survey by email or SMS. Satisfied customers are redirected to Google to leave a review, while less satisfied clients are flagged immediately to management.

This transformation enabled the company to

Massively increase the number of positive Google reviews
Improve the customer experience by quickly resolving problems
Accurately measure technician performance based on reliable data
Boost team accountability through transparent feedback
Save significant time by reducing manual follow-ups

Thanks to InputKit, Le Groupe M Ouellet now has real-time visibility into customer satisfaction, allowing them to maintain a consistently high level of service.

A Boosted Digital Presence on Google

InputKit had a major impact on the company's visibility on Google:

25,837 total impressions

12,647: Google mobile search
10,886: Google desktop search
1,494: Google Maps mobile
810: Google Maps desktop

2,405 direct interactions

819: Direction requests
550: Direct phone calls
1,036: Website clicks

These numbers highlight a key reality in the electrical industry: customers often search for an electrician on their phone during urgent situations or when comparing providers.

According to the BrightLocal (2023) Local Consumer Review Survey, businesses rated 4.5+ stars receive significantly more clicks, calls, and direction requests, exactly what explains the surge in new contracts and interactions generated for Le Groupe M Ouellet.

Every additional positive Google review boosts credibility and client acquisition, contributing to a proven ROI of 43×.

Measurable Results and an Unmatched Service Culture

In just a few years, Le Groupe M Ouellet grew from 9 to 119 Google reviews, achieving an impressive 4.8-star rating. This evolution reflects a deeper organizational shift: customer satisfaction is now a central pillar of their internal culture.

Management reports

Excellent tracking of service quality thanks to precise feedback
Stronger technician accountability and motivation
Fewer public complaints, as issues are now resolved privately
Increased operational efficiency with fewer manual processes

Today, InputKit is fully integrated into their operations. It has become a key performance indicator that connects service quality, satisfaction, visibility, and business growth.