Picture this scenario: You’re looking online for a product or service. You make a quick search and you end up with a list of companies or products. You then have to choose from that seamless list of choices. When faced with that situation, you probably use a piece of information called ‘reviews’ to help you make a decision.

If that’s what you’d do, you’re not alone. That’s what most of us do nowadays. The reason is that we seek for more and more information before buying a product or service. That’s why online reviews have become so popular, it helps us make better and faster decisions. The facts found from a study are very impressive:

“90% of consumers read online reviews.”

“88% of consumers trust online reviews as much as personal recommendations.”

“72% of consumers say that positive reviews improve the trustworthiness of a local business.“

Social proof

The reason is that customer reviews provide ‘social proof’ to other potential customers about what they can expect from your business. Lots of good reviews tell them that they won’t regret doing business with you. The more social proof your business has, the more likely your prospects will convert into actual customers which leads to more revenue.

InputKit - online reviews

Better search rankings (SEO)

Google has taken notice of the importance of reviews and they have ranked review sites at the top of their search results. This means that whenever someone searches for your business, reviews are usually at the top of the search results pages. In fact, customer reviews play a crucial role today for organic search rankings in search engines. In other words, the more reviews your business has, the greater its exposure will be.

How to get more reviews?

The reason your business probably doesn’t have a lot of customer reviews is not that your customers don’t like you enough, neither that they don’t want to. The simple reason is that you didn’t ask them to. In fact, it’s more than likely that most of your satisfied customers will leave a review if you ask them to do so with proper instructions.

If you don’t know where to get online reviews, we recommend starting with Google reviews. All you need is a Google Business Page : https://www.google.com/business/

To make the process easier on both ends, we recommend using a tool that automatically asks your satisfied customers to leave reviews and give them instructions to do so. At the end of this article, we’ll present a tool that does exactly that.

Double-edged sword?

You may consider reviews a double-edged sword as there will always be that possibility of getting a negative one. But if you run your business honestly and treat your customers well, these should be isolated incidents, outnumbered by the many good reviews left by your satisfied customers. Some bad reviews are okay. In fact, some bad reviews are usually a good thing since they give credibility to your positive ones.

How to handle bad reviews

At some point, you’ll have some bad reviews. When you reach a higher volume of customers, it’s inevitable. When it happens, it’s really important to respond. There is nothing worse for your business’s social proof than negative reviews left without a response. Not only does this leave the audience without your perspective on the issue, it can also come off as lack of caring about what your customers think about your products or services.

Customer reviews in summary

To wrap up, customer reviews are really important for your business. Having lots of good ones will create social proof that will increase prospects conversions. Reviews will also improve your search rankings which leads to a greater exposure for your products or services. These benefits will definitely lead to more revenue for your business.

Looking for a tool that asks your satisfied customers for reviews?

We’ve built a modern tool called InputKit that does exactly that!

Learn more