The impact of online reviews in 2020

Recently, the impact of online consumer reviews has increased. These reviews help people decide which products or services they should buy, which companies to encourage. We cannot therefore ignore…


What a dissatisfied customer costs you

Once you know that it is impossible to satisfy everyone, it becomes easy to understand that each company has its share of detractors. The detractors are those dissatisfied customers who don’t…


Customer dissatisfaction: How to properly manage a dissatisfied customer?

For those who aspire to the success of their business, managing the reproaches of a detractor – dissatisfied customer – often represents a major challenge. Whether it is expressed…


How to make an effective customer satisfaction survey

As we explain in our article ‘The secret behind the effectiveness of customer feedback‘, customer feedback is really important for your company. The more feedback you obtain, the more…


InputKit

How to calculate the Net Promoter Score

How can we calculate our NPS?To calculate your NPS, it comes down to asking one simple question to your customers: “How likely is it that you would recommend our company to a friend or…


How to identify and leverage your Promoters

We often see companies overlook the massive potential of leveraging their Promoters. (If you don’t know what promoters are, it’s kind of your company ambassadors) Those customers love…


Why B2B Companies Should Be Getting Reviews and Testimonials From Their Customers

In today’s digitally connected world, we are relying more and more on online reviews and testimonials to shape our purchase decisions. Of course, this is not something new. As consumers, we have…


You're constantly losing customers without realizing it! Here's why.

You're losing customers right now! Here's why Have you ever gotten a customer complaint?   If you’re running a business and have employees, I think it’s safe to say that you have.…


5 effective ways to increase the response rate to your customer feedback surveys

As we explain in our article ‘The secret behind the effectiveness of customer feedback‘, customer feedback is really important for your company. The more feedback you obtain, the more…


The secret behind the effectiveness of customer feedback

No matter how good and careful you are with your customers, it’s very likely that some of them will have a bad experience at some point. The worst part is that you probably won’t ever be…